Casting by Maggie was created in 2007 to help local film and television producers, advertising agencies and photographers find local talent for their projects. Maggie Keiley, along with Danielle Irvine and Alison Butler, have used the resulting database and facebook group to find actors and extras for films such as Finding Pignut, Beat Down, Grown Up Movie Star; TV series including Republic of Doyle, Frontier, Little Dog and Caught; and innumerable commercials shot in Newfoundland and Labrador.